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Why Authenticity > Perfection in Social Content
You’ve got perfect lighting. Your background is immaculate. Your caption polished to the last emoji. But… your audience scrolls right...

Alexa Basina
Sep 151 min read
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Is Vintage the New Viral? Why Millennial Nostalgia Is Marketing Gold
Let’s be honest—millennials can stream ’90s hits all day, wax poetic about their MySpace top eight, and still remember the smell of a...

Alexa Basina
Aug 92 min read
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The Difference Between Marketing and Branding (And Why You Need Both)
Let’s clear this up once and for all: Marketing and branding are not the same thing. If you’ve been using the terms interchangeably,...

Alexa Basina
Jul 222 min read
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5 Mistakes Small Businesses Make on Facebook (and How to Fix Them)
Facebook remains one of the most powerful platforms for small businesses to connect with their audience—but many aren’t using it to its...

Alexa Basina
May 92 min read
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The Digital Millennial Difference: Why Personalized Marketing Matters
In today's fast-paced and ever-evolving digital world, it's crucial for businesses to stand out and connect with their target audience....

Alexa Basina
Nov 25, 20232 min read
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